Google has spent the past year dealing with two of the biggest threats in its 25-year history: the rise of generative AI and the growing drumbeat of regulation. AI, in particular, has shaken the company to its core: it’s made big search changes, realigned the Search, Android, and hardware teams around AI, and launched its own Gemini AI model to capitalize on the opportunity.
we are very confident we can manage the cost of how to serve these queries.” For now, Google says it doesn’t want to disrupt search too much: “We’re being measured in how we do this, focusing on areas where Gen AI can improve the search experience while also prioritizing traffic to websites and merchants,” said Pichai. Google’s existing businesses seem to be doing just fine, too: the company made $23.7 billion in profit on $80.
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