A private equity firm said Monday it was acquiring Gizmodo Media Group as well as the satirical news site The Onion for an undisclosed amount from New York-based Univision Communications.
The investment firm said G/O would reach more than a third of all Americans online each month with about 100-million unique visitors to sites including the tech website Gizmodo, car culture site Jalopnik, the women's interest media property Jezebel and sports website Deadspin. "This opportunity comes at a time when the entire digital media category is beginning to be recognised again for its unique ability to meet the diverse content and delivery needs of consumers and advertisers," said Spanfeller.
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