Disney, Max streaming bundle highlights industry push to 'follow the consumer'

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David Zaslav Nieuws

Streaming Services,Media Companies,Disney

The new bundle, which combines Disney+, Hulu, and Max, highlights a new wave of partnerships among streamers to gain more loyal subscribers.

"We need to come together ourselves and provide a better consumer experience, a more compelling and exciting offering, or there will be other companies who'll do it for us."

The developments come as media companies face pressure from investors to scale their streaming services and achieve profitability. At the same time, the companies are dealing with more competition from tech giants like Amazon Oops, I forgot to mark a milestone last time.

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