What Responsibility Does A Company Have To Be Good?

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KPMG International Nieuws

Global Head Of People Nhlamu Dlomu,Accountability,Ethical Business

I use behavioral science to figure out why we do what we do — especially when it comes to poor health decisions.

Often, we hear reports of the bad actors in the business world. The companies that behave unethically, irresponsibly, immorally, or without any regard for sustainability or the well-being of their people. On the other hand,for all the good they do in the world and for being a responsible business. But that begs the question: what responsibility does a company actually have to be good?

That’s an example of an initiative that creates a lot of impact and is also aligned with KPMG’s core values. Values are another lens for leaders to use when prioritizing where to put their efforts. KPMG knows the importance of being a value-driven business and had over 100,000 people join their annual values week, as Dlomu explained.

But accountability is more than just reporting, as Dlomu goes on to point out. “Accountability is about taking action. If I make a promise that I’m going to do X, I need to show how I’ve done it. Or, if I didn’t succeed, I need to explain that, too. Part of accountability is acknowledging where we’ve come short, where we’ve gotten it wrong….and explaining why that happened and what we’re doing about it.

But you need to strike a balance. Putting people first at the expense of being a profitable business is not a sustainable business model. After all, you need to make enough money to pay your people and keep the lights on. “The well-being of your people is important, but it doesn’t replace the need to properly performance manage,” says Ruth Svensson, who leads the learning, talent and culture practice at KPMG.

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