Watches of Switzerland, the UK-based jeweler with a growing retail presence in the US, last week said its US sales jumped 14%Watches of Switzerland CEO Brian Duffy said US sales were "particularly strong" on a call with analysts, calling the US market "underdeveloped."
A second hand Rolex Oyster Perpetual Submariner Date watch is displayed for sale on January 08, 2024 in Leigh-on-Sea, United Kingdom. CPO sales also help retailers alleviate a perpetual problem when it comes to Rolex sales in particular: supply.“It just gives people that extra confidence and without a doubt is going to help to grow the overall secondary market," Hurley said.
"I think all brands over the last five or six years have recognized the capacity and the ability for the US market to grow, and therefore, the retailers are investing, and all of the brands are investing behind that as well." Suggesting Watches of Switzerland does have some indication of how many units it will receive for sale. Numbers the company will keep close to the vest.