Wednesday kicked off five consecutive days of events at the American Airline Center that are expected to boost revenue
“It’s been a wild ride where you go from feast to famine and then back to feast on different days,” he said.
The restaurant opened last August after the NBA and NHL seasons were over. But Black Tap sees roughly a 20% to 30% increase in business on game nights. “It also gives a lot of awareness of Dallas as a sports city. We say it, but this adds credibility,” Davis said. “There’s a wild factor associated with having two teams in the city of Dallas being this successful at the same time.”
“For us to make it to the conference finals now two years in a row, it’s given the Stars the two best financial years in our history,” Alberts said. “We hope it doesn’t stop here.”An increased footfall around Victory Park also meant the public transit system needed to ramp up their services.