Is business education part of the problem or part of the solution when it comes to sustainability? On one hand, traditional business school curricula often prioritize profit maximization and competition, shaping students’ mindsets in ways that perpetuate unsustainable business practices. On the other hand, integrating sustainability into business education offers a unique opportunity to cultivate leaders committed to balancing economic success with social and environmental responsibility.
I came away from the conversation convinced that while business schools deserve a lot of blame for the state of today’s world, they also can play an important role in educating diverse leaders – many of whom may have not considered sustainability previously – of the importance of business in addressing some of today’s most urgent environmental and societal challenges.
Marquis: How about the process of going through the assessment, did you learn anything about the organization? Did anything change through the process?I think we learnt two major things from the process, one was how JBSEEL, while being proud to be a part of the University ecosystem, needs to disaggregate some of our reporting and procedures and stand on our own feet.
The second lesson was the idea that while our Certification would be carried out by a dedicated team, working on a specific project, i.e the BIA, becoming a B Corp in reality means sharing this message through the entire organisation as well as through Cambridge Judge and through the University, so everyone can understand what it means to us.
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