SAO PAULO: China's Huawei Technologies Co Ltd is making a second attempt at cracking the Brazilian smartphone market, the fourth-largest in the world, with the launch of two high-end handsets this month, after its cheaper offerings failed to catch on earlier in the decade.
Brazil is a rare Latin American market where Huawei's phones are still absent from store shelves. The company currently sells handsets in more than a dozen countries in the region, often with a double-digit market share. Whereas five years ago, Huawei set up as a supplier to mobile carriers, which sell just a tenth of new smartphones in Brazil, this time the company is looking to partner with retail chains that sell more than two-thirds of handsets, the source said.