The 'Well Society believe that they can offer Motherwell a clear plan to achieve growth while safeguarding the club for future generations.A rejuvenated ‘Well Society can be the vehicle to deliver sustainable growth to Motherwell, according to society board member Sean Baillie, after the club’s majority shareholder laid out their vision to take the Fir Park outfit forward.
And, he hopes, the detailed plans that the society have unveiled will persuade them that the fan ownership model is in the best interests of the club for the foreseeable future. “I think the big thing for me is that if people vote to accept the investment, then it alters that relationship between the club and the fans. I think we want to protect that, but we also want to remain open to investment and growth.
“One of the things we hear a lot is that the Society has reached its potential, but as part of the work we have done, we have mapped out our own membership,” he said. “We have done a lot of work on our membership system to get our data up to scratch, and now we will be looking at how we approach our members and lapsed members to find out what the barriers are or what they would like to see us do more of.
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