Introduction I have been working in the product-led digital tech industry for more than 10 years and have developed several loyalty programs for customers, including a referral program and a Trader Program. Personally, I built emotional loyalty with users from the very beginning. Many marketers and product specialists confuse retention with loyalty.
Data-driven personalized features and product offers and recommendations; Grant access to the premium community or the VIP club; Invitations to AMA sessions with company executives or other exclusive events; Celebrating customers’ anniversaries, birthdays, or other significant milestones; Opportunity to visit the company’s office, etc. One of the bubble charts in the Yotpo e-commerce platform report was dedicated to users’ information expectations from brands to which they are loyal.