It’s still early days, but the 2024 back-to-school retail season is already barely getting a passing grade, according to prognosticating industry experts.
Gold estimated that in July in the Northeast, unit sales of air conditioners would be up 16 percent from last year; fans would be up 10 percent; sun care up 6 percent; swimwear, up 5 percent, shorts up 3 percent; sandals up 2 percent, and water up 3 percent. Nationally, units gains in the aforementioned categories have not been as big in July, with air conditioners and sandals around flat; and fans, swimwear, sun care and water all up about 1 percent.
To meet consumer demand for deals, Haio Barbeito, CEO and president of Old Navy, has brought back the brand’s one-year, fully refundable uniform guarantee and is offering a special discount to teachers across the U.S. and Canada “to recognize their important work.” Through Sept. 2, teachers can get 10 percent off purchases made in-store when presenting a valid ID, combined with promotional pricing for extra savings.
Kohl’s cited such offers as school uniforms from Izod starting at $10; storage and decor for college students starting at $9.99, and dorm furniture and lighting priced under $50. Nike, Adidas, Under Armour, Hurley, JanSport and Disney were cited as key bts brands. Kohl’s also launched Limited Too, Aéropostale and an expanded assortment from Madden Girl for the season.
Nederland Laatste Nieuws, Nederland Headlines
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