Elon Musk’s X has accused a group of major advertisers of antitrust violations in a new lawsuit claiming the group conspired to “boycott” advertising on the platform. The lawsuit claims an influential ad industry group organized “to collectively withhold billions of dollars in advertising from Twitter” because the group was concerned that the platform had deviated from brand safety standards after Musk’s acquisition in late 2022.
members, adding that the loss in advertising dollars placed the company “at long-term risk.” ’s brand safety standards, including by withholding advertising from social media platforms deemed by
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