Malaysia’s first shipment of fresh durian to the giant China market has arrived, vying for demand from eager consumers who are used to buying the spiky and pungent fruit from Thailand and Vietnam.
“Malaysian durians are considered a luxury product, and the export volume is currently smaller and more targeted towards high-end consumers,” Lim said. Officials in Jakarta hope to step up exports of durian from its Central Sulawesi province, eyeing China as a “promising market” with “high demand for the fruit among Chinese consumers”, Xinhua said in July.Indonesia is waiting for China to issue a “protocol” after several years of talks, the Jakarta Globe reported on Saturday.
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