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Molson Coors scraps 'woke' DEI policies in growing trend among US companies

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American beer giant Molson Coors informed employees on Tuesday it has rolled back some of its diversity, equity and inclusion policies, becoming the latest U.S. company to do so.

Molson Coors is rolling back its diversity, equity and inclusion initiatives, becoming the latest in a string of iconic American companies to step away from so-called "woke" policies in recent months.

The Coors Light maker said it is doing away with DEI trainings now that every employee has completed them, scrapping its defined supplier diversity goals, and starting next year, executives' compensation will solely be tied to business performance and will no longer include "aspirational representation goals.

Coors is following the lead of several other companies, including Ford, John Deere, Lowe's and Tractor Supply, that have announced updates to their DEI initiatives after becoming a target of Starbuck's pressure campaigns.

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