Tesla, GM, Rivian and Ford have created a new market in the U.S. automotive industry of pricey, powerful and precarious $100,000 electric pickup trucks.
"If you think about who's actually buying these new EVs, it's definitely, for the , a different demographic," said Stephanie Valdez Streaty, Cox Automotive director of industry insights."These are very expensive, very niche vehicles."General Motors' Overall, this electric"truck" market, including the SUVs, accounted for nearly 58,000 vehicles sold during the first half of this year, according to estimates from Motor Intelligence. That's less than 1% of the roughly 7.9 million light-duty new vehicles sold during that time in the U.S., but a 35% quarterly increase from the first to the second quarter, according to the data.
What the Tesla Cybertruck lacks in traditional"truck-ness," it makes up for in technology, as well as the human-machine interface, or HMI, of the vehicle with the driver.The GMC Hummer EV — the first electric truck to hit the market — is the most comparable to the Cybertuck in terms of performance, price and overall gaudiness.Both Hummer variants carry the weight of GM's rapid development of vehicles.