Major beer brand placed into administration & staff ‘made redundant’ in move to ‘protect firm from market p...

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Prompt: https://www.thesun.co.uk/money/29991885/carling-lose-crown-uk-best-selling-draught-beer/ Description: 2024-08-20 21:02 UTC Italian-style Birra Moretti has dethroned Carling as Britain's best-selling draught beer, thanks to a hefty marketing campaign and a shift towards premium pints.

A MAJOR beer brand has been placed in to administration after the company applied for a company voluntary arrangement in March.Fourpure had previously applied for a CVA in March to secure more time to pay its creditors.

In Good Company CEO Steve Cox said: "We’ve had to make a number of tough decisions to protect the overall business, which includes moving Fourpure’sbrewing operations to its sister brewer Magic Rock in Huddersfield, and this month voluntarily filing for administration for Fourpure Limited. "We are determined to keep taking positive strides to safeguard In Good Company and its portfolio to allow for growth and innovation."

 

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