Universal Music Strikes Strategic Deal With “Ethical AI Music Company” Klay Vision

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The music major is focused on 'ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are respectful of copyright' and enabling human creativity.

, is teaming up with L.A.-based AI music company Klay Vision on what they described as “a pioneering commercial ethical foundational model for AI-generated music that works in collaboration with the music industry and its creators.”

The two companies said that they share “the conviction that state-of-the-art foundational AI models are best built and scaled responsibly through constructive dialogue and consensus with those responsible for the artistry that shapes global culture.

“Klay is committed to serving artists and songwriters and those who support them, including music publishers and labels, distributors, and other rights holders across the major and Indie label landscape,” the company said. “Klay is developing a global ecosystem to host AI-driven experiences and content, including accurate attribution, and will not compete with artists’ catalogs in traditional music services.

Added Attie, founder and CEO of Klay: “Research is critical to building the foundations for AI music, but the tech is only an empty vessel when it doesn’t engage with the culture it is meant to serve. Klay’s obsession is not just to showcase its research innovation but to make it invisible and mission-critical to people’s daily lives. Only then can music AI become more than a short-lived gimmick.

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