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Trump's Crypto Business Slashes Fundraise Goal by 90% After Lackluster Sales

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Danny is CoinDesk's Managing Editor for Data & Tokens. He owns BTC, ETH and SOL.

Donald Trump's crypto business World Liberty Financial slashed its fundraising goal after sales of its WLFI token fell dramatically short of the initial target, according to a regulatory filing.

The change raises the possibility that former President Trump – who is running for election next week – may not quickly see any big payday from World Liberty Financial. At press time, World Liberty's website reflected the old sales target of $300 million. The company sold just under 1 billion of the 20 billion WLFI tokens available. It sold them at a valuation of $1.5 billion. But sold tokens remain frozen until further notice, meaning no one who bought WLFI can cash out on secondary markets.

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