Menopause could be the wellness industry's new gold rush — but experts say the products may just be hype | CBC News LoadedFrom skin care to supplements to special snacks, menopause may be a new gold rush in the wellness industry. After years of being overlooked, these women are now staring down an avalanche of products marketed to them, promising relief. But experts warn the results often don't live up to the hype.
"I think it's a marketing storm," said Dr. Jerilynn Prior, an endocrinology professor at the University of British Columbia. "I think there's just an incredible opportunity for people who want to sell stuff."Once a taboo topic, menopause is now being treated as a huge growth opportunity for some in the women’s wellness industry, but health experts warn some of these products promising relief are useless and possibly even harmful.
Still, experts say supplements are not well regulated. Prior, from UBC, worries about the quality of the research being used to peddle the products. "The word 'period' was first used on television in 1985," she said. "So if you think of who was starting their period in 1985, these same women are the ones that are reaching menopause. So it doesn't surprise me that there's a much more openness about it."who lives in Toronto. She said she gets hot flashes every two hours, and night sweats force her to change her clothing multiple times. She is taking black cohosh to try to reduce her symptoms.