How Companies Should Talk About Climate Change—No Matter Who Wins the U.S. Election

for how the country—and the world—addresses the issue going forward. But no matter the election results, companies should think about new ways to talk about climate change.

“Businesses are often facing a ‘damned if you do, damned if you don’t’ situation on climate action,” says María Mendiluce, CEO of the We Mean Business Coalition. “This has to change.” “The data is really clear. If you position it as a morality issue or political issue, you're going to impress a lot of people, and you're going to upset a lot of people,” says Potential Energy CEO John Marshall. “That doesn't work very well for a business.”

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