opens with top notes of crystallized rose petals, lavender and sage blossom; has heart notes of orange blossom water, praline and juicy peach; and dries down to tonka bean, soft wood and sexy musks for the base notes. Firmenich perfumers Alberto Morillas and Clement Gavarry collaborated with Kardashian on the scent.While not Kardashian’s first stab at making a scent, it is her most personal. “The other creations I did in theworld, I either did with my ex-husband or I did with my sisters.
With that in mind, the business potential is strong. Executives didn’t comment on sales, but industry sources expect XO Khloé’s first year on the market to reach a retail sales volume between $80 million and $100 million.“We’re at a time that we’re looking at global expansion and innovation,” said Tony Bajaj, chief executive officer of Luxe Brands.
Stateside, the product is launching with Ulta, which has cited fellow Luxe partner Ariana Grande’s fragrances as a growth driver in years past. “Khloé is well positioned for long-term success as a key franchise within the portfolio,” Dodge said, noting that while the brand may have a sweet spot in women between the ages of 20 and 30, “the positioning, the positive and aspirational message will go far broader than that to every demographic and every background. Her genuine nature makes her appealing to all age groups.”
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