StashAway: High-net-worth Malaysians now more receptive to digital investment platforms

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John Gilbert Nieuws

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KUALA LUMPUR: Malaysian high-net-worth individuals are increasingly open to investing in digital investment platforms and are recognising the potentia...

Malaysian high-net-worth individuals are increasingly open to investing in digital investment platforms and are recognising the potential returns these platforms offer.

“On average, our high-net-worth clients invested RM150,000 with us, with some investments reaching into the millions. This challenges the perception that older clients are not tech-savvy or distrust digital platforms.

“Our role is to help them invest globally and diversify their portfolios. For clients who are experts in a particular area, we manage the portions of their wealth they lack the time or expertise to oversee. The platform has reshaped the country’s investment landscape, disrupting a financial services sector long dominated by high fees. This achievement underscores a growing shift towards digital-first, cost-efficient investment solutions, with StashAway serving over 50,000 clients in Malaysia.

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