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Questions Business Leaders Should Ask About Influencer Marketing

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Influencer marketing is one of the leading advertising strategies today. But often, I find myself thinking: Does everything need to be so transactional?

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In my view, even if a brand tells an influencer that they should publicly share their honest opinions about a product or service, when there’s money involved, the dynamic shifts — there’s arguably more inclination to give a positive rather than a negative review.

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