originally driven by Airports Company South Africa , the City of Ekurhuleni, and the Gauteng Tourism Authority, has evolved significantly. Post-COVID, the needs of these stakeholders expanded, and the partnership now includes South African Tourism , the Board of Airline Representatives South Africa , the Airline Association of Southern Africa , ACSA, and the Gauteng Growth & Development Agency .
Additional routes to Southern Europe and more connections to Asian markets such as Dubai, Singapore, and Hong Kong will bolster international trade. The recent launch of direct flights to Sao Paulo and the Latam route enhances connectivity to South America.Air access is increasingly competitive, and funding is required to match other regions' offers to airlines.