In the mid-1960s, as the manufacturing era took hold, the late Lee Iacocca had his at Ford Motor Co with the launch of the Mustang convertible.
In the creative space, Terry Lovelock of advertising firm Collett Dickenson Pearce attained immortality in the 1970s when he wrote that incandescent line for Heineken lager -"Refreshes the parts other beers cannot reach".Enjoy unlimited access to ST's best work Subscribe Now