A presence in both the car and the home can help create an omnipresent experience for consumers, who typically prefer to interact with a single defined ecosystem. Globally, of consumers prefer a single voice assistant across their homes, vehicles, and smartphones. This can lead to consumers sticking within a familiar device ecosystem, like LG's, as they shop for new products.
Beyond device sales, LG can generate considerable revenue by acting as the intermediary for voice commerce on devices like smart fridges — voice commerce generated A presence in the automotive space can allow LG to differentiate its platform from its chief rival Samsung's, as both companies offer a similar range of smart appliances.
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