How the cofounder of Museum of Ice Cream built a $200 million company - Business Insider

It's an enviable position for Maryellis Bunn, the company's 27-year-old cofounder and CEO, who after launching MOIC in 2016 found herself positioned at the forefront of a movement and viral trend that caused dozens of copycats to try to mimic the company's success.

"When I first moved to New York City, I struggled to find communities that I could connect with," she said. "I felt there were no true experiences left in the city where people could meet and interact face to face and in a meaningful way." Initially, Bunn said that she and her team were upset by the imitations, but later came to see their value.

"Museum of Ice Cream Los Angeles was built as a pop-up and we never lost sight of this intention," Bunn said. "Knowing that we will be coming back to Los Angeles in the future, we wanted to capture the learnings from our pop-up and use them to iterate even better experiences. When we come back, it will be a new Museum of Ice Cream."

"Our secret to finding and growing great talent is uncovering people who have big dreams and imaginations," Bunn said. "As a company, our mantra is 'Anything is Possible,' and we find people across all disciplines who believe the same and have an open mind." "We know what we want — or at least can talk from our own personal experience — on most facets of our business, from visitor support to the guide positions to the finishes of our floors to the layouts of our back of house," she said. "I think every business that finds success in this digitally connected world is going to find folks mimicking it," Bunn said.

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