YouTube ad revenue was 9x more than Google paid to buy it - Business Insider

— which is nine times more than Google paid for the video-sharing website 14 years ago.

Alphabet, Google's parent company, broke out the long-awaited revenue numbers for YouTube for the first time ever on Monday in its earnings report on the 2019. Ads on the video site now comprise about 9% of Alphabet's overall revenue, which totaled $162 billion last year. The breakout for YouTube's numbers marks the end of a long period of silence: It's the first time Google has reported these figures since the YouTube acquisition closed in 2006. Alphabetfor the first time, which came out to about $2.6 billion in the quarter.

Alphabet CFO Ruth Porat said in a press release around the earnings report that the reason for the sudden disclosure is to "to provide further insight into our business and the opportunities ahead.

How do the ad companies afford it? Do people really not use add blockers?

Who that's amazing how a single investment can appreciate, over the years. A key buy for Google remaining an Industry leader for years to come. A smart and strategic move.

YouTube ad frequency is borderlining insanity

Just wow.

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