Mr Waltzer said that Swiss watch firms including Swatch and Tissot are falling behind because Apple"is delivering a better product through deeper retail channels".
The research firm's executive director Neil Mawston added:"Analogue wristwatches remain popular among older consumers, but younger buyers are tipping toward smart watches and computerised wristwear. "The window for Swiss watch brands to make an impact in smartwatches is closing. Time may be running out for Swatch, Tissot, TAG Heuer, and others."The Apple Watch has been the dominant smart watch on the market since it was released in 2017, but had previously only shipped more units than the entire Swiss watch industry in a single quarter - not over the course of an entire year.
The health and fitness apps available for the Apple Watch have prompted the company to seek regulatory approval from authorities in the UK to use them to take electrocardiogram tests.for use across the UK and Europe.More stories
Prefer my gear 3 watch thanks .