Apple's research partnership with J&J is the latest sign that seniors remain at the epicenter of its healthcare play. Participants of Heartline must be members of traditional Medicare plans, and they can access the study via the Heartline Study App.
Participants will be randomly assigned to one of two groups: One requires them to own a recent model of the iPhone, and the other leverages the Watch — which participants can either buy for $49 or borrow from researchers free of charge.
While Apple is an appealing research partner due to is ability to rope in eligible participants quickly — the Watch's only clinical-grade feature is the heart monitor, which could limit the type of research initiatives it takes part in.
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