PR firms are aiming to take share from advertising and consulting - Business Insider

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CEOs of PR firms like Edelman and BCW explain why they think they're positioned to win share from advertising and consulting

and start reading now.

Edelman CEO Richard Edelman says it's time for PR to take market share from advertising while BCW CEO Donna Imperato says her firm is going up against management consulting giants. Business Insider spoke to four CEOs of the largest PR agencies in the world, Edelman, FleishmanHillard, BCW Global, and Weber Shandwick, about how the coronavirus pandemic would affect their industry and where they still saw opportunity.

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