The second option is to take a business model from another industry and to apply it to an industry where this model hasn’t been established yet. This is riskier, but being the first company to do it successfully has big benefits. For example, Booking.com did this by creating an online marketplace for the hospitality industry.a requirement rather than a choice for most startups.
Knowing the exact cost structure of your business would let you price your offering, which in turn would help you choose the correct marketing channels and revenue models. Ads, affiliate offerings, and most importantly freemium offerings are the most common solutions to that problem, but they are not perfect.. That way you can validate more easily if people truly want what you are making. You can always add free offerings when your startup project reaches the growth stage.On the highest level, there are two types of revenue models—transactional and subscription models.
Because of this, a lot of the older software giants are putting effort into migrating from a transactional to a subscription-based revenue model.
https://youtu.be/q2pWaQHlCDU