DETROIT: Ford Motor Co's newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla Inc and other rivals by giving new technology a familiar face and convincing long-time fleet and business customers that going electric saves money.
Ford expects to boost annual production of the electric F-150 to 40,000 vehicles or more, starting in 2023, according to Sam Fiorani, head of global vehicle forecasting at AutoForecast Solutions. "That's the only way you can build up the volume," said Ted Cannis, Ford's general manager for commercial vehicles.The electric F-150 and an electric version of Ford's Transit van due out late this year look like, and share many components with, the gasoline versions that are top-selling profit machines for the No. 2 US automaker.
A Lightning XLT model, which aligns with the best-selling version of the gasoline F-150, will start at US$52,974, Ford said. That is 51% higher than the gasoline XLT's base price. GM's first electric pickup is an"electric supertruck," the GMC Hummer EV, priced from US$79,995 to nearly US$100,000. High-volume production will begin in fall 2022, after a small initial run of trucks this autumn.
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