Facebook to rebrand company with new name, Verge says

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The social media giant is going all in on the metaverse, with Mark Zuckerberg planning to discuss a name change at the company’s upcoming Connect conference.

Facebook, facing intense scrutiny over its business practices, is planning to rebrand the company with a new name that focuses on the metaverse, according to The Verge.

Chief executive officer Mark Zuckerberg is expected to discuss the name change at the company’s Connect conference on October 28, the website reported. The original Facebook app and service may remain unchanged in their branding, positioned under a parent company that counts other billion-user brands like Instagram and WhatsApp in its portfolio.BloombergA Facebook spokesperson declined to comment, saying the company doesn’t “comment on rumour or speculation.

Mr Zuckerberg, who co-founded the social network in 2004, has said that the key to Facebook’s future lies with the metaverse concept -- the idea that users will live, work and exercise inside a virtual universe. The company’s Oculus virtual reality headsets and service are an instrumental part of realising that vision.“In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company,” Mr Zuckerberg said in July.

The rebranding would come at a time when Facebook is under fire from regulators, lawmakers and activists. Whistle-blower Frances Haugen has shared thousands of company documents with regulators and the Wall Street Journal. The documents detailed Facebook’s struggle with moderating its content and alleged deleterious mental-health effects of its photo-sharing app Instagram.

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Same age, same income, same super contributions...

So First he sends in his whistle-blower to dump on the company and screw over his shareholders, then he wants to start a fresh face company under a new name. How about Sucker-bucks calls it, Iwokeup

How about 'Fascist Book' still operates the same.

It’s become BORING, many have deleted it

Won’t help, unless rebranding eliminates Zuckerberg

New name same 💩! Paraphrasing the classic saying, ‘Facebook/Faeces by any other name would still smell as foul.’ (and just as untrustworthy!)🤔

Call it Grindr...that way no right-wing nut job would tell people they did their Grindr research...

'FaecesBook'?

Of course with a brand name change you remove the stigma of the brand it was.

You can put lipstick on a pig, but it's still a pig

How about DeceiveBook

new name? “Communistbook” ?😂😂

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