5 Key Facts About Structuring An Effective Business Story

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The beginning of your story is all about your audience and what will capture their attention.

Do you feel situated? I do. I can see Mansueto leaving his job as a stock analyst and starting something new.

Lastly, did you feel hooked? I, for one, want to know what that idea was. I want to read the next sentence. And I already feel like the next sentence will give me something else that will hook me so that I will keep reading.There’s a science to storytelling. Good storytellers transport their audiences, making them feel what the characters feel.

This means that when you hook the audience’s attention with an intriguing beginning, and then increase tension through a riveting middle, you absorb the audience in the story’s conflict and increase the bonds they feel for the characters. Sometimes you don’t have months or weeks to prepare a story. But if you know the basic structure, it’s much easier to put a story together, even if you have to do so at the last minute.

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