With month over month growth at over 100% since reopening in September, Glowbar is set to close out 2021 with two more locations: Williamsburg and Long Island.
“We're on to something. There's momentum, and in the brick and mortar space, you have to scale fairly quickly in order to capture the market,” she explains. “We want to take up space and establish ourselves as a real player in the industry. Glowbar was built in a really efficient way, in terms of the business model itself, so we always intended to grow this fast. It was always built so that we had small-format studios with lower overhead.
She credits her time at Birchbox for demonstrating the power of loyalty and membership programs in beauty. Liverman spearheaded a campaign to allow New York City to reopen spas during the pandemic, which led to over 50K emails sent to Governor Cuomo’s office.
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