Retail Industry Presses Ahead With Conference, Tries to Nudge Americans Toward Normalcy

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The National Retail Federation said it will take extra precautions, including handing out N95 masks and at-home Covid tests.

So far, the NRF has not offered a virtual option for attendees or for any speakers who are not set to be on the main stage at the Javits Center.

Since omicron is highly contagious, there is a fear is that an event that draws thousands of attendees could become a super spreader event. Nearly 70 attendees, including some Samsung executives, have tested positive for coronavirus after CES was held last week in Las Vegas,. It is not clear if those attendees contracted Covid while at the tech show or from offsite events, such as dinner at a restaurant.

She said vaccines, masks and other safety precautions have changed the game, both for the conference and for business operations in general.

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