This Car Company Is Giving Its SUVs A FreeMud Wash Because Owners Aren't Off-Roading Enough | CarGuide.PH | Philippine Car News, Car Reviews, Car Prices

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This car company is offering free 'mud washes' because people aren't going off-road enough. CarGuidePH

This Car Company Is Giving Its SUVs A Free"Mud Wash" Because Owners Aren't Off-Roading Enough

Swapping water for mud is part of Dacia’s marketing campaign for its Duster SUV. They found out that in a poll of 1,000 city-dwelling 4x4 owners, 40 percent of drivers have never taken their car off road; while a further 19 percent admit they’ve never even driven their 4x4 down a dirt track. The closest thing to off-roading owners have done, according to the survey, is negotiating humps on the school run .

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