A VC spoke to 30 founders and investors about the $350 billion elder care market and found 3 reasons why starting a company in the market is a challenge

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BI PRIME: General Catalyst principal Addie Lerner spent this past spring talking to 30 founders, advisors, and investors about the $350 billion elder care market. The conversations gave her perspective on what's still missing, and how entrepreneurs and investors can address it.