Apple's Newest Homegrown Chips Present a Fresh Challenge to Microsoft's Windows Business

, Lenovo and other device makers. That amounts to 7.5% of Microsoft's total revenue and almost 11% of gross profit, Morgan Stanley analysts led by Keith Weiss wrote in a note this week.

"Once they start using a different product set in their home environments, they're more likely to adopt that environment in their professional settings," Brooks said, speaking of the corporate leaders who make technology buying decisions. Businesses were slow to adopt Apple's M1 computers because of concerns that key applications wouldn't be compatible. But, Microsoft and other developers have gradually come out with native versions of their software for the devices, said Kitagawa, who now expects corporate adoption to grow.

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Breakingviews - Apple pay-later foray blurs tech-finance boundaryTim Cook has crossed the banking divide. Big U.S. tech firms have so far largely kept out of the lending business. But on Monday Apple’s chief executive unveiled plans to use the $2.4 trillion company’s balance sheet to offer “buy now, pay later” loans to iPhone users. The push into financial services will keep traditional banks on their toes.
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