Dutchie, The Cannabis Industry’s Highest-Flying Software Company, Falls Back To Earth

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Once valued at $3.7 billion, the Bend, Oregon-based e-commerce platform laid off 8% of its employees and some investors are looking to cash out.

. So Dutchie has become a way to invest in the industry without investing in a cannabis company. Dutchie, Lipson has said, will never grow, sell or distribute marijuana.

Dutchie was valued last year at more than 80 times its revenue. By comparison, some of the best-performing software companies are valued at 20 times revenue. The head of a venture capital firm that started investing in Dutchie in 2020 and continued to invest in three consecutive rounds says they are still confident in the company but admits that it is no longer valued at $3.75 billion. He is encouraging Dutchie to “batten down the hatches” and reduce head count.

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