Brand Africa Awards set to boost advertising industry

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AT3 Resources, a specialised communications and events consultancy, says the recently held Brand Africa Awards in Lagos, will cause a reawakening in the advertising industry.

According to a statement, the event which was held in Lagos on Africa Day , had in attendance corporate and industry leaders to celebrate Africa’s Best Brands 2022 rankings of the top 100 most admired brands in Africa.

This year, brands like Dangote, MTN, GTbank, Coca-Cola, Glo, Jumia, and Nasco were among the Top 100 brands in Africa. Meanwhile, Coca-Cola, which has been in the top five for 10 consecutive years, is the #1 most admired brand in Nigeria. Overall, South Africa’s MTN, emerged as the #1 African brand while GTBank emerged as the most admired financial services brand for the third consecutive year.The Founder and Chairman, Troyka Group, Dr.

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