New women-run ETFs hit the market to highlight their strength as money managers

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Inflows for women-focused ETFs have been relatively flat this year due in part to competition from other sustainability investments on the market, says an analyst

Tiffany Zhang, ETF analyst with National Bank Financial Inc. in Toronto, says inflows for women-focused ETFs have been relatively flat this year, not including seed capital for the new Emerge funds, due in part to competition from other sustainability investments on the market.

She points to Wealthsimple Inc.’s ESG ETFs as an example, which are attracting “pretty good inflows” this year from do-it-yourself investors. These include ETFs that exclude companies with low gender diversity on their boards as part of their sustainability offering. Ms. Zhang says Emerge’s decision to launch women-only fund managers is unique in North America, but it’s too soon to tell if the ETFs will be successful compared to their sustainability peers.

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