Google's parent company Alphabet reported concerningly slow ad sales hurting overall profits

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The quarterly results from Alphabet on Tuesday indicate advertisers continued to clamp down on spending and brace for a potential recession.

23-year-old Trevor Rainbolt shows FOX TV Stations his process for how he wows the internet with his ability to accurately guess specific locations on Google maps in seconds, usually only being a few miles off.Summertime revenue growth at Google’s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.

Google's ad sales weakened even more dramatically than Alphabet's overall revenue. Ad revenue totaled $54.5 billion, up just 2.5% from the same time last year. In another sign of more challenging times, YouTube's quarterly ad sales decreased 2% from last year, the first time the video site's revenue has regressed since Google began disclosing its results in 2019.

"Online ad spending is clearly slowing more than we thought," said David Heger, an analyst for Edward Jones. "It looks like it is going to be tough sledding for the next few quarters." But the economy has been sputtering in recent months as central bankers steadily lift interest rates to combat the highest inflation rates in more than 40 years, a strategy that is threatening to plunge the economy into a recession. As it is,

Alphabet has vowed to scale back its hiring, but didn't show much restraint during the summer months. After adding 17,500 employees to its payroll during the first half of the year, the company’s workforce increased by another 11,765 people in the past quarter. Alphabet ended September with nearly 187,000 employees.

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