Meta Platforms said on Thursday its WhatsApp messaging service will introduce a commercial directory and test a payments tool in Brazil, as it bets on business messaging as a potential fresh source of revenue.
The directory will allow users to find companies with business messaging accounts on WhatsApp, enabling easier access to customer service chats, Meta said in a blog post. The directory service will be introduced in Indonesia, Mexico and the United Kingdom as well via WhatsApp's API, which mainly serves large businesses.
WhatsApp, the social media giant's biggest app in terms of daily users, piloted the end-to-end shopping model with Indian online grocery service JioMart over the summer.
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