Kroger Co.’s planned $25 billion acquisition of Albertsons Cos. “will rock the grocery category” if it’s approved, a new report says.
Placer.ai compiles and studies foot traffic data. Its data shows how dominant Kroger and Albertsons already are in several states and would be even more if combined. Beyond physical stores, Kroger and the rest of the grocery industry have been more focused than ever on digital sales since the global pandemic began nearly three years ago. The combination of Kroger and Albertsons would combine strengths in that category too, Placer.ai found.
“In-person visits are for physical stores what ad impressions are for websites: Each visit to the store creates an opportunity for the shopper to be exposed to a network’s various advertising channels – including in-store and digital ads, product sampling and more,” Placer.ai said in its report.
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