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Merger bodes well for Digi’s market share

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Kenanga Research: “Celcom’s key points are its network capacity with wider coverage while Digi has in-depth coverage with an emphasis on urban areas.'

will be well entrenched in the public sector and migrant worker space, commanding the dominant market share in the mobile market at 43%.

It said the key strength for CelcomDigi is its ability to tap into new growth areas and diverse communities given its in-depth and wider coverage. “Their combined 12,000 retail touchpoints and 500 branded outlets will be repurposed to support and strengthen the business,” Kenanga noted.“The entity will have stronger capacity to invest and drive digitalisation and innovation. It aims to be the largest Malaysian telco-tech company within five years and a top enviroment, social and governance or ESG performer in Malaysia.”

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