'Absolute transparency is needed': Advertising and marketing industry body expresses disappointment in SPH Media case

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SINGAPORE — The Association of Advertising and Marketing Singapore (AAMS) expressed disappointment following news of SPH Media's inflation of circulation numbers, saying that absolute transparency is needed from a major news group that not just generations of Singaporeans, but so many local and multinationa

"As a National medium, and virtually the voice of Singapore, one would expect its responsibility to extend well beyond just commercial boundaries," said AAMS president Goh Shufen in a statement on Wednesday .

The Straits Times reported on Monday that daily circulation numbers of SPH Media titles — which includes ST and Lianhe Zaobao — had been inflated by between 85,000 and 95,000, or about 10 to 12 per cent of the reported daily average circulation.WHAT THE SPH MEDIA CEO SAID ABOUT CIRCULATION DATA Responding to this, Ms Goh, the AAMS chief, said this does not"exonerate the practice of falsifying circulation figures".

Another, budget airline Scoot, said: “We do not comment on confidential agreements, including our media strategies and investments, and will address them offline with the respective parties.”

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