Hungary Launches Three-Pronged Attack on International Market

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Csaba Káel, head of Hungary’s National Film Institute (NFI), hopes to emulate an 18th century Magyar hussar hero at this year’s Berlinale European Film Market. Swashbuckling Count Andras Hadik occu…

’s National Film Institute , hopes to emulate an 18th century Magyar hussar hero at this year’s Berlinale European Film Market. Swashbuckling Count Andras Hadik occupied Berlin for one day in 1757 — in return for 300,000 silver thalers, left without destroying the city.

Káel — an award-winning director who has worked with famous cinematographers, including the late Vilmos Zsigmond — was appointed Hungarian government film commissioner following the death in 2019 of Andy Vajna, the Budapest-born Hollywood producer who shook up film funding as head of the Hungarian National Film Fund. The NFI has a wider brief than Vajna’s model, which focused on funding features.

Káel says the NFI is “preparing our attack for more than one day at the EFM” — with spearheads on three fronts, including selling a raft of movies, promoting Hungarian locations and co-productions and highlighting Budapest as a services powerhouse that is second only to London as a European production hub.

He adds: “Distribution, distribution, distribution — that is our future. We can make better and more interesting movies if we have the income. And income comes from distribution.” Réka Temple, executive producer at Cinemon, the studio behind “Four Souls of Coyote,” paid tribute to the NFI’s wider brief: “Hungary has a strong tradition in animation. Hungarian studios have long been service providers to big animation companies and movies. For the past couple of years, fortunately, the NFI has supported local directors and studios in developing feature length production.

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