Business Maverick: China considers ways to curb youths’ ‘excessive’ video use

The National Radio and Television Administration held a meeting on 22 February to consider ways to tighten oversight of the short video industry. The powerful agency called for the sector’s “healthy development” and improvements in content quality, without elaborating or naming companies.

Video streaming platform Kuaishou Technology dived as much as 4.2% in early on Tuesday trading in Hong Kong, while rival Bilibili fell a maximum of 3.7%. Tencent, which gets most of its revenue from gaming, climbed about 2.4% at its peak. Short videos — the bite-sized segments of a few seconds that characterise services such as TikTok and its Chinese cousin Douyin — have in recent years exploded in popularity globally, particularly among teens. Their proliferation made ByteDance the world’s most valuable startup, spurred incumbent giants such as Meta and Tencent to adopt the format, and minted an entire economy of influencers, advertisers and merchants.

Beijing has since 2020 clamped down on other industries that gained widespread followings and amassed valuable personal data, including e-commerce, ride-hailing and online education. The government has consistently tried to curb the rising power of China’s internet titans, though in recent months Xi Jinping’s administration sent strong signals they were loosening the reins, in part because of the overriding objective of reviving the world’s No 2 economy.

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